Elbow Protection Body Armour Clothing Endura Bike Jerseys, Protections, Pants, Helmets, Accessories. Endura is a global leader in cycling clothing Founded in Scotland in 1993, Endura's primary goal is to combine comfort, style and functionality. In a short time, he was able to launch innovative products that earned him the status of an icon globally. In recent years it has been in fact the clothing partner of the best teams and riders in the world on the road, mtb and triathlon. Their collaboration ensures that products are constantly at the forefront.