Yeti is one of the most recognized mountain bike brands in the world. With an unchanged charm since its creation, which took place thanks to John Parker in 1985 in California, its particular turquoise color makes it recognizable on every occasion. After its creation, favored by the expansion of the mountain discipline bike, in 2001, two Yeti employees, Steve Hoogendoorn and Chris Conroy, bought the company. Conroy is currently the president and Hoogendoorn the vice president of Yeti Cycles. The company's headquarters are now located in Golden, Colorado.