Casing End Brake Cable and Casing Brakes PROMAX Bike Initially begun as a manufacturer and supplier of quality, value-oriented road, mountain and BMX components, Promax has been around since the late-1980s. Over the past decade or so, unfortunately, the product line suffered from benign neglect and it didn’t evolve as much as it need to. That era is now over. Finished. Done. Kaput. PROMAX IS BACK AND BETTER THAN EVER What you will see in the future from Promax will be well-thought out bicycle components engineered and designed to address the specific needs of today’s cyclists, be they roadies, mountain bikers, commuters or BMXers. Promax’s greatest strength is that it is one of the world’s leading original equipment component manufacturers. The company is a leader in cold forging, specializing in brakes, hubs, seatposts, handlebars and stems. It also has one of the most advanced rim and CNC-machining facilities in the world. Combine Promax’s world-class manufacturing ability with the design prowess and market knowledge of the Anaheim, California-based design and marketing group Cycle Group Inc. (CGI), and you have a powerful package that is sure to result in great things to come. CGI is in charge of all Promax product design, aftermarket sales, marketing and brand building. CGI and its staff of avid cyclists and racers provide Promax with a direct link to cycling and the bike community that it has never had before. New to Promax are several product categories never before offered under the brand name. These include headsets, bottom brackets and cranksets. Moving forward, Promax and CGI plan to further capitalize on their strengths. They are already working on the next generation of Promax components and the list of exciting new products includes those for mountain biking, cyclocross and road.