Socks 100%, Clothing Bike. A story that began in 1982, at the hands of the young Drew Lien, at the time mechanic for Jim Holley in the U.S. Supercross The inspiration that led to the name 100% arrived looking a poster of Bob Hannah, who ran that year exactly with the table number 100. 100 as a percentage of what you have to give in order to win, everything! In a short time 100% products arrived to the elite of motocross. Legendary names such as Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward, legends of motocross share the 100% mark. Thirty years have passed since that unique time and 100% remains a benchmark for all riders, even in the mtb world. Each new generation of riders is ready to continue the tradition of one of the oldest brands in the history of motocross, now finally available for bikers!
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