Michelin is one of the leading company in the world of tires. Headquartered in Clermont -Ferrand in France, the company founded in 1889, has about seventy production facilities located in the 5 continents that produce 180 million tires every year and has a commercial presence in over 170 countries around the world with a global market share of 20% . In 1891, an English cyclist punctures the tire of his bicycle in front of the establishment of the Michelin brothers,
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Michelin is one of the leading company in the world of tires. Headquartered in Clermont -Ferrand in France, the company founded in 1889, has about seventy production facilities located in the 5 continents that produce 180 million tires every year and has a commercial presence in over 170 countries around the world with a global market share of 20% . In 1891, an English cyclist punctures the tire of his bicycle in front of the establishment of the Michelin brothers, which were at that time manufacturers of runners made of India rubber. At the time, it needs 3 hours of work and a whole night of drying to repair the tire and glue it to the rim. Edouard Michelin imagine then what could be the future of the tire if it became easy to repair and he began register his first patents . The cycling race Paris- Brest -Paris, won by Charles Terront with a MICHELIN detachable tire, allows the company to be known by the general public. In 1892, the brothers Michelin organize a cycle race between Paris and Clermont-Ferrand. To prove that with a Michelin detachable tire a flat tire is no longer an insurmountable problem, they scatter nails on the road... Since then there was an innovation after the other . In 1978, Michelin innovates and launches the first folding tire with flexible rim, MICHELIN BIB TS . The revolutionary MICHELIN BI- SYNERGIC, with its two tire treads, lateral and central, appears in 1995. And it is during this period that also appears the first tire that integrates the high performance silica gel in its rubber compound. In 2000, Michelin launched the first tubeless tire for mountain biking ... Curiosity: The Michelin Man is the symbol of the MICHELIN brand and has been its standard bearer all over the world since 1898. Because of his longevity, visibility among his different audiences and the values that he has stood for from the beginning, he has been voted Best Logo symbol of all time. The Michelin Man is called "Bibendum", a word taken from the slogan "Nunc est bibendum" (Now is the time to drink - in this case drink obstacles) appearing on one of the earliest posters depicting the figure. In other countries than France, he is known as "The Michelin Man" to stress the connection between the character and the MICHELIN brand.
