Started as an OEM factory in 1997, RIDEA is a frontrunner of the bicycle industry in design and manufacturing. The brand of RIDEA runs on the four corporate principles of innovation, quality, passion, and performance to bring top quality cycling components to cyclists worldwide. Due to RIDEA’s passion for high performance, every RIDEA product is designed ideally to maximize stiffness and minimize weight. From start to finish, RIDEA completes each step of the production process with accurate precision and cutting-edge technology. Today, with a wide range of cycling products under the RIDEA brand name, RIDEA continues a strong commitment in producing top quality and performance cycling products to bring out the best of every cyclist on the road.