MicroSHIFT was founded in 1999 by a team whose members came from different companies producing spareparts. They all had an experience in bike industry of more than 20 years. Their experience in the industry told them how to make a qualified product. That is the first step to get the agreement from market side and of course they should provide more advantages to get the support from customers – reasonable cost, controllable delivery and more flexibility to cooperate with the demand from customers….. this also became the policy of their company.Considering the competition in the market, they started their first China ( ShenZhen ) factory in 2001, and their policy was to get the most competitive costs/ parts together by investment. The mission of the ShenZhen factory is manufacturing, mainly operating on general process like plastic injection and stamping, to satisfy the demands of the customers. The company based in Taiwan operates for more precise hi-tech manufacturing and control all the R&D and marketing activities. MicroSHIFT started from different types of shifts ( They improved what been existed in the market) and then they introduced more items year by year. 2007 was an important year for microSHIFT, as they introduced their first Dual Control Levers for ROAD: their engineers designed the products based on their SHIFT & GO technology and input an innovative design. The new concepts of the brand and performances obtained lead to the attention of the industry of the branch.