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 EFFETTO MARIPOSA

EFFETTO MARIPOSA

The sensitive dependence on initial conditions goes popularly under the name of Butterfly Effect since the famous sentence of scientist Edward Lorenz “the flap of a butterfly’s wings in Brazil can set off a tornado in Texas” and has become synonimous of disasters generated by small and unsuspectable events. Effetto Mariposa takes its inspiration from this scientific background. Taking a giant (logic) leap, the extra torque an unaware mechanic applies to a screw could be similar to the flap of a butterfly’s wing setting off the tornado… and the result could be a cracked carbon handlebar. There’s also a positive reading of their obsession for details, though: in a sport where win and loss are a matter of fractions of a second (track-racing, time-trialling..), the winning ‘flap’ can be given by a tyre sealant with a formula unlike any of its competitors, or by an inflate & repair cartridge that really works. Effetto Mariposa targets both aspects: preventing damages and creating tiny winning advantages, all this taking care of the details most are under-estimating .

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Ridewill srl
Ridewill.com Accessori e ricambi per le due ruote
via Socrate 6 Casnate con Bernate 22070 Italy +39.031.5476941 info@ridewill.it
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