Energy bars, gels and specific products to guarantee the best sports performance in every situation. Clif Bar is named after the founder's father, Clifford. The inspiration to create a totally unnatural energy bar occurred during a bike ride. The founder, Gary Erickson, thought he could make better and more nutritious bars than those on the market up to that time. Two years later and after passing countless tests, Clif Bar became a reality. Today it is a global reality, appreciated by all athletes.